Sat, 30 August 2014
YOU DON'T HAVE TO BE THE BRAND: How Michael Stelzner Founder of the Social Media Examiner created a movement without being the face of the brand - 007
Chalene Johnson interviews hugely successful multimillion dollar entrepreneur Michael Stelzner, Founder of the Social Media Examiner and Social Media Marketing on how he was able to create a tribe around a "movement". In an age where we are taught "you" are the brand and that we are supposed to share everything about ourselves so people can connect, Michael shares how he has very intentionally put the movement before himself and created something very special. Surprising, enlisting and tons of turns in this episode you won't expect!
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